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UK freelance journalist and author Sean McManus

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How the music press works

06 July 2007


According to the NME, Fergie from the Black Eyed Peas has denied reports that she will mention Candie's clothes in song lyrics as part of a sponsorship deal.

The NME says: "It had been suggested she had signed a deal with clothing brand Candie's that would involve her including the fashion line in the lyrics of her songs."

Where had that been suggested? Well, this curiously blank page, for a start, which on Monday 2 July had the headline 'Fergie signs product placement deal' and the RSS subheading 'Black Eyed Peas star Fergie has signed a new deal to promote products in her songs'. It said: "The deal is a first in pop music - rather than namechecking the Top Shop-like brand, Fergie's contract states that she will write songs from scratch that specifically promote Candie's."

And the publisher of that page? The NME.

Is that what qualifies as a correction? Zapping the error-prone post out of history and then publishing a post that talks about 'media reports being wrong', without saying where they started? And to think, I was going to use NME as a credible source for a story I'm writing.

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