Small Business Websites That Work
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Naming and hosting your website
The real value of a domain name rests in its promotion and the goodwill the underlying website has attracted
At a glance:
There isn't a good alternative to owning your own domain name. It's essential to your independence from your hosting company. Make sure that it's registered correctly in your name.
A domain name isn't worth anything until you start promoting it, so don't pay above the odds for a name.
Your website designers can look after the technology to make sure that your website's available, but you need to choose the domain name and make sure that the server and the hosting facilities will fit your business needs.
These are the subheadings in this chapter:
- The value of a domain name
- Picking a domain name
- Domain name extensions
- Redirection services
- Hosting checklist
- Buying keywords