It's Sean!

UK freelance journalist, author
and writer Sean McManus

Printed from www.sean.co.uk. © Sean McManus.
Home > Books > SBWTW > Chapter 7

Small Business Websites That Work

Book cover: Small Business Websites That Work By Sean McManus
Published by Prentice Hall (Pearson)

Selling from your website - chapter summary

Get customers to type in their order requests, their address and their credit card details and you have a sale

Your website can make it easier for customers to shop with you, as long as it's planned with care. Include shopping baskets, accounts, gift recommendations and any other features that will save customers time.

Not all products are a good match for online sales, but you can encourage customers to take a risk by offering a guarantee that they can return products they don't like. Digital products such as electronic books, song files and games are a good match for online selling because they can be easily distributed but you might need to invest heavily in anti-piracy measures if this is central to your business plan.

There are several different ways you can accept credit cards for payment, even if you don't have your own merchant account. Any websites you partner with should be easy for customers to use and offer a smooth transition between your site and theirs.

If you are accepting credit cards at your website, you need to invest in a secure server ID. To make best use of it, explain to your customers what it means so that they can overcome any doubts they have about trading with you.

Make the website one of your sales channels that serves your customers and don't treat it as an isolated business. If you can use your walk-in business to take people to the website, or can use the website to bring people into your shop, you'll give them a choice about how they want to shop from you and will be able to offer greater flexibility and a better level of service.

These are the subheadings in this chapter:

Books by Sean McManus

Scratch Programming in Easy Steps

Scratch Programming in Easy Steps

Raspberry Pi For Dummies

Raspberry Pi For Dummies

Learn to program with the Scratch programming language, widely used in schools and colleges.

Set up your Pi, master Linux, learn Scratch and Python, and create your own electronics projects.

Coder Academy

Coder Academy

Cool Scratch Projects in Easy Steps

Cool Scratch Projects in Easy Steps

Learn to make games and other programs in Scratch 2.0, and make a web page in HTML, with this highly interactive book for 7-10 year olds.

Discover how to make 3D games, create mazes, build a drum machine, make a game with cartoon animals and more!

More books

Recommended articles

Stylised coloured photo of a synth

Discover my music and home recording articles

Interested in starting home recording? Follow me as I start recording, using instruments such as the Novation MiniNova and Korg Kaossilator, and share my synth and sample-based music online.

Scratch cat and rainbow circle

10-block demos for Scratch programming

Lots of people of all ages are learning to program with Scratch. Discover some useful tricks and techniques in my 10-block Scratch demos, including special effects you can drop into your games.

Paper Raspberry Pi case

Download free book chapters and more!

Download a free case for your Raspberry Pi, and free chapters from my books about the Raspberry Pi, Scratch, web design and more!

©Sean McManus. www.sean.co.uk.