It's Sean!

UK freelance journalist, author
and writer Sean McManus

Printed from www.sean.co.uk. © Sean McManus.
Home > Books > SBWTW > Chapter 9

Small Business Websites That Work

Book cover: Small Business Websites That Work By Sean McManus
Published by Prentice Hall (Pearson)

Promoting your website

Your website will falter if you have poor content or impenetrable design, but it will die if you don't promote it

At a glance:

Chapter summary

Website promotion needs to permeate your whole business. There will be activities you undertake for the first time, such as registering with search engines and possibly advertising on other websites. But you should also make sure that your site is promoted widely throughout your company on 'free' advertising space. Tell receptionists the address and when they should refer customers to it. Ask sales assistants to chat to customers about the site.

If you've got the content right, other websites will want to link to yours and customers will want to come back. Make it easy by telling them how to do so.

Don't waste time on ineffective promotion. Target your customers as narrowly as you can and create a promotional message that will give them a good reason to visit the site. Use it everywhere you use your domain name: make your potential customers feel like they're missing out if they don't visit.

Promotion doesn't stop after the site's launched. You'll need to keep bringing previous visitors back to the site and keep telling your new walk-in customers about it. You'll need to keep attracting strangers to your business through the website as well.

Armed with data on who's coming to your site and what they're doing there, you can re-promote it to increase awareness among other target markets you need to break into. Chapter 11 discusses how to find out who's visiting.

These are the subheadings in this chapter:

Updates at this site

Books by Sean McManus

Scratch Programming in Easy Steps

Scratch Programming in Easy Steps

Raspberry Pi For Dummies

Raspberry Pi For Dummies

Learn to program with the Scratch programming language, widely used in schools and colleges.

Set up your Pi, master Linux, learn Scratch and Python, and create your own electronics projects.

Coder Academy

Coder Academy

Cool Scratch Projects in Easy Steps

Cool Scratch Projects in Easy Steps

Learn to make games and other programs in Scratch 2.0, and make a web page in HTML, with this highly interactive book for 7-10 year olds.

Discover how to make 3D games, create mazes, build a drum machine, make a game with cartoon animals and more!

More books

Recommended articles

Stylised coloured photo of a synth

Discover my music and home recording articles

Interested in starting home recording? Follow me as I start recording, using instruments such as the Novation MiniNova and Korg Kaossilator, and share my synth and sample-based music online.

Scratch cat and rainbow circle

10-block demos for Scratch programming

Lots of people of all ages are learning to program with Scratch. Discover some useful tricks and techniques in my 10-block Scratch demos, including special effects you can drop into your games.

Paper Raspberry Pi case

Download free book chapters and more!

Download a free case for your Raspberry Pi, and free chapters from my books about the Raspberry Pi, Scratch, web design and more!

©Sean McManus. www.sean.co.uk.