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Small Business Websites That Work
By Sean McManus
Published by Prentice Hall (Pearson)
- Buy 'Small Business Websites That Work'
- Book website homepage
- Read the introduction in full
- Free chapter: Planning your website and creating the content
- Read reviews
- About the author
Free chapters
The introduction, chapter one, chapter two, and the glossary are online in full.Chapter by chapter
Follow the links below for each chapter's subheadings and summary, links and related breaking news.
- Introduction (online in full)
- Getting to know the internet (download this chapter)
- Planning your website and creating the content (download this chapter)
- Resourcing your website design
- Naming and hosting your website
- What makes a good website?
- Making money through advertising and affiliate programmes
- Selling from your website
- Offering great customer service online
- Promoting your website
- Keeping your website legal and ethical
- Measuring your website's success
- Glossary (online in full)