It's Sean!

UK freelance journalist, author
and copywriter Sean McManus

Printed from © Sean McManus.
Home > Books > SBWTW > Chapter 5

Small Business Websites That Work

Book cover: Small Business Websites That Work By Sean McManus
Published by Prentice Hall (Pearson)

What makes a good website?

Anything that gets in the way of what customers need is bad design, however nice it looks.

At a glance:

Chapter Summary

The website design is the packaging for the site's content and must help people to access it quickly. Part of the design challenge is making sites that work for different computers and browser programs, and you'll need to make sure that the site is tested on the most important ones.

Anything that might cause an accessibility problem needs to be an added extra on the site, and not central to its function.

You might need to steer your designers towards effective design for your business, rather than impressive design, and you'll need to take special care with graphics.

You can use the checklists in this chapter to vet designs for any amateur clichés and make sure that the site follows the guidelines for good design.

The subheadings in this chapter are:

Updates at this site

Cartoon: Cran & Lerma

Cartoon strip

Cran & Lerma ©Nik Scott. Visit his site and commission cartoons from him at