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Small Business Websites That Work newsletter, September 2002

Making email newsletters work for you

It's cheap and it's fast, but is email really an effective communication means for you? Most people who have been online for a while are buried in email messages every time they go online. With junk emails (often called 'spam') and viruses making up a huge proportion of many people's mailboxes, the medium is losing its impact and any messages that don't look interesting on receipt don't even get opened.

Sure, your customers might have asked to sign up to your newsletter, but they probably subscribed to lots of others too and they're busy people. So how can you make sure that your messages get through? Here are some tips on making email effective for you.