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Small Business Websites That Work
By Sean McManus
Overview
This book teaches small business owners and marketing managers all they need to know to set a profitable strategy for the company's website and manage the technical team responsible. It includes advice on how to plan, commission, promote and operate a successful website.
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- Order at Amazon.co.uk
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- Order at Amazon.jp
- Order at Business-Minds.com (the publisher's website)
Reviews
"With so many impenetrable Internet business books around, it's always a
pleasure to come across one that is refreshingly straight-forward, clearly
written, generously illustrated and extremely comprehensive. Like its
subject matter, this book works."
Robert Dwek, Editor, Marketing Week e-volve
"...many small businesses are still hazy about the web and what makes a good website...this always leads to trouble...Sean McManus' book is a down-to-earth guide to the ins and outs of an effective small business website... If you have a client whose knowledge - or rather, lack of it - is causing problems, then consider buying this for them."
- Cre@te Online Magazine, March 2002
"A comprehensive book packed with tried and tested web hints and tips that's a must have for any business - small or large - that needs to get on the Internet. If anyone ever asks me again 'how shall I get my business on the web?', I will point them straight at this book. It's essential reading."
Marcus Austin - Editor, Business 2.0 magazine
More reviews of 'Small Business Websites That Work'
Details
- ISBN: 0273654861
- Publisher: Prentice Hall
- 220 pages
- Chapter-by-chapter guide
- Free sample chapter
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