AC/DC excels at web promotion
22 December 2008
AC/DC has released an ASCII art video of "Rock N Roll Train" to promote the band's new album.
The video runs as a macro in an Excel spreadsheet. It has been created using ASCII art stored in cells starting at Q100 and working their way down the sheet (the Q column is hidden), and Visual Basic to show the frames in turn. It's an impressive effect.
Unfortunately, the video is incomplete, presumably so that they don't have to give everyone the song for free (the Excel chart references a WAV file stored externally on your hard drive, which you download with the Excel file).
Even established bands can get lost in the amount of free music online today, so this video is a neat way to stimulate word of mouth and encourage fans to spread the word about the new album.
Labels: marketing, music promotion, software
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