05 February 2010
A new freesheet has launched called The London Weekly. On Twitter, it's getting a serious kicking at the moment. People are criticising its amateurish layout, and its inability to spell the name of Phil Tufnell in a front-page headline.
From the photos I've seen, it looks very much like a student newspaper. The design is boxy, it uses centred and multicoloured headlines, and leaves a lot of distracting dead space. I haven't seen a clear enough photo (or a real copy) to read the body text.
But, here are two observations:
- Firstly, if you're going to criticise a publication for having typos in it, be very sure your critique does not include typos itself. I've read two blog posts on the subject of The London Weekly, and they both include errors at least as bad as those they are damning The London Weekly for.
- Secondly, shouldn't we celebrate the daring of this venture? A relatively inexperienced team has gone into a mature market with a new publication. At the end of the day, they were able to say that they actually launched a new newspaper. Okay, so maybe they'll look back on it in future and wish they had the experience or funding to do a better job of it. But, what did you launch today?